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Estate Agency Operations

Estate Agency Software

Consider current asking prices, customer requirements and viewing history within the same property record. We will scope the estate agency software we will build around how your agents share information. Marketing authorisations, customer relationships and commission contributions will be defined separately.

  • A shared property record
  • Structured buyer requirements
  • Viewings and contribution shares
House model, key and floor plan; house cards on a tablet linked to person icons
  1. Discovery
  2. Scope and quote
  3. Development

Different prices for the same flat undermine a shared record

A single source for current property information is a design goal that supports agents without separate telephone notes. Photos, owner conversations and price changes in different files can obscure what was presented to a customer. Searching again for earlier buyer criteria when a listing arrives also adds follow-up work.

The software we will build will scope property records, agent relationships and buyer requirements together. You can define identifying fields, price-update permissions and responsibility for customer contact. Marketing authorisations and listing-sharing relationships will be defined separately. Personal agent notes and shared agency information could occupy different fields.

Information spread across agents

  • The same property has different prices and photographs in separate lists.
  • Viewing feedback may not reach the next conversation.

Shared property scope

  • Current price, photographs and marketing authorisations could be linked to the property.
  • Agent contributions and customer conversations could have separate relationships.

From the owner conversation to customer presentation and completion

Our sample workflow starts with adding a flat to your portfolio. Owner details, authorisation and prices will be considered together while buyer requirements retain their own criteria. Show which fields you share in presentations and which feedback you record after viewings. If a transaction completes, we will use the same example to discuss when agent contributions were established.

  1. 01

    Define property and authorisation

    Location, photos, price history and owner relationships could share one record. Authorisation type and start and end dates will follow your documents.

  2. 02

    Assess requirements and present

    Area, rooms, budget and essential features could be separate criteria. A workflow could explain suggested matches for the agent to select.

  3. 03

    Record viewings and outcomes

    Viewing notes, offers and negotiations could link to the property. Calculation of previously agreed agent and agency shares will be scoped at completion.

Build the first release around shared listings and customer requirements

The first scope can centre on shared property records and structured requirements for each customer. Distinguishing essential features from preferences makes matching rules concrete. You choose the photos and details shared in presentations. Rental-specific fields will be separated from sale fields in the data model where needed. Agent contributions and commission rules will also be scoped alongside transaction states.

  1. The agency’s first workspace

    Properties and customer requirements
    Shared listings, price history, authorisation periods, criteria and viewing records could be selected together.
  2. Areas extended as needed

    Lettings and sharing
    Tenancy starts, renewal reminders, presentation sharing and detailed commission calculations could be added for your agency.
  3. Portal and messaging conditions

    External publication or communication
    If your portal or provider offers access, permitted fields and technical conditions will be assessed and scoped separately.

Separate sale completion fields from tenancy follow-up

Property information can be shared by both portfolios, while requirements and later follow-up differ. Buying focuses on budgets and offers; lettings may need tenancy starts and renewals. If your agency handles both, select shared viewings and separate contract fields. The software we will build will make criteria explicit by transaction type and structure fields around their meanings.

Requirements

Properties for sale
Purchase budget and sought property features will be scoped.
Rental properties
Rental budget and tenant criteria could be defined separately.

Transaction outcome

Properties for sale
Sale completion could link to agent shares.
Rental properties
Tenancy start and your selected contract fields could be added.

Later follow-up

Properties for sale
Completed-sale documents and contribution history could be retained.
Rental properties
Renewal dates and reminders could be considered as needed.

Separate owner telephone numbers from shared property information

Seeing a suitable property need not mean access to every owner and buyer contact. The project we will build will treat customer assignment, shared property visibility and document downloads as separate permissions. Explain management checks and record handovers when an agent leaves. Price changes and share adjustments could also require authorised decisions.

Agent tasks

Access to assigned customers, shared properties and viewing notes could be selected. Owner telephone numbers will have separate permissions.

Agency management decisions

Duplicate merging, agent handovers and commission-rule changes could have separate permissions. Previous prices could remain linked to new values.

Personal information and communication

KVKK, Turkey's personal data protection law, document retention, contact exports and marketing permissions are scoped. Turkish property-marketing authorisation requirements will be discussed during discovery.

Several agents working on one property need not lose their contributions

If two agents add the same flat, a review suggestion based on address or cadastral block and parcel details could be scoped. Your authorised colleague will decide whether the records represent the same property. After a merge decision, current photos, prices and owner information can be selected separately. Agent contributions will be designed as separate relationships within one record.

The agent who finds the customer may differ from the one who brings in the property. Shared records can be scoped to preserve both contributions. We will define who sets and approves shares before completion. If an agent later leaves, open viewings and requirements could be transferred as responsibility changes independent of property history.

Uncertainty from duplicate records

  • The same listing may have different prices and agent ownership.
  • Merging records may lose earlier viewing contributions.

One record, separate contributions

  • Current property fields could be selected under authorised review.
  • Listing acquisition, customer sourcing and completion could have separate roles.

Review duplicate properties and open requirements before transfer

We will examine the fields identifying the same property in your old tables. Different addresses, photo folders or agent notes call for a review workflow rather than merging on resemblance alone. Current requirements and authorisation dates will be assessed separately. You will define active listings and the boundary between transferred records and historical archives.

  1. 01

    Review property candidates

    Address and existing cadastral fields could identify potential duplicates. Shared-field mapping will use anonymised examples.

  2. 02

    Check requirements and documents

    Customer criteria, viewing links and authorisation periods will be checked in a sample transfer. Missing prices or agents could be listed separately.

  3. 03

    Discuss publication conditions

    Portal mappings will be reviewed if access is offered. Without direct publication, exports or manual entry by your team could be assessed.

Custom applications and data preparation for property portfolios

Property management involves daily updates to each listing. Our web service explains turning these relationships into custom application scope. The published automation guide helps assess agent tasks and decision handovers. As you read, note where property records, customer requirements and agent contributions are currently held.

Define scope with a property record, requirements form and contribution example

Prepare a listing, buyer request and viewing note without identity or contact information. Describe a property followed by several agents. We will define shared records and matching needs for the first release together. Portal publication, tenancy reminders and detailed commissions will be assessed separately against available data and external-access conditions.

  • Identify roles changing current prices and authorisation documents.
  • Share essential criteria separately from preferences.
  • Explain how agent contributions are agreed before completion.

The quotation follows the boundaries of shared listings, requirements and viewings. Subscription and support terms will be discussed in writing; publication access will be reviewed separately.

How we work

We do not sell an off-the-shelf package: we design the software around your workflow, build the first version in short steps and keep running it after launch.

  1. 01

    Discovery

    We listen to how your business works, your team and the tools you use today.

  2. 02

    Scope and quote

    Modules, priorities and price are set out in a written quote.

  3. 03

    Development

    We show working versions at short intervals and move on with your feedback.

  4. 04

    Setup and migration

    We move your existing records across and help your team get started.

  5. 05

    Support

    We run the software on a subscription and keep it up to date and secure.

Frequently asked questions

How is the matching designed?

We design the software to store applicant requirements as structured criteria. A new listing is compared with every open requirement and a match score is shown. We agree with you during scoping how much weight each criterion carries; the final decision always rests with the agent.

Can listings be published to property portals?

We can design the software to prepare listings in a structure that fits the fields each portal requires. Direct publishing depends on each portal's own integration terms and is scoped per project; if a portal does not allow it, we tell you from the outset.

How are duplicate property records prevented?

We set the software up so that each property is a single record, and agents work on it rather than creating their own copies. Warnings for records with a similar address or similar land registry details can also be part of the scope.

What happens to the portfolio when an agent leaves?

In the software we build, the portfolio and applicant requirements stay in the agency's records rather than being scattered across personal phones. The departing agent's access is closed, and their records can be handed over to another agent.

Can it be used for lettings as well?

The scope can cover sales and lettings together. For lettings, fields such as the tenancy start and renewal dates, with reminders linked to them, are added as needed.

How are buyer and owner details protected?

Contact details and requirements are personal data. We design the software to support lawful processing of personal data under the Turkish Personal Data Protection Law (KVKK), with role-based access and access logs; marketing consent can be stored separately. Your agency is the data controller.

Could viewing notes be preserved when duplicate listings are merged?

Migration could retain notes linked to their source records and agents. An authorised person selects current property details; pre-merge source relationships will be designed separately.

Could the listing agent and the agent who finds the customer remain distinct?

Both contributions could be linked to the transaction as different roles. We will scope completion calculations around your rules for approval of agency and agent shares.

How is the price set?

After a discovery meeting we prepare a written quote covering the scope, the modules and the setup work. The software is provided on a monthly or annual subscription.

Do we receive the source code?

In our standard model the software is provided on a subscription and the source code is not transferred. If you need a different model, it is agreed in a separate written contract.

Who is responsible for what is done with the software?

We build and operate the software. The business using it is responsible for how it is used, the data entered and the content published; the details are set out in the service agreement.

Related products

Let us organise your shared property portfolio

Define the estate agency software we will build using property, requirement and agent-contribution examples.

  • A shared property record
  • Structured buyer requirements
  • Viewings and contribution shares